![]() Commuter Rail Car Cards: RIT will have an additional 520 cards in other trains on the New Haven and Harlem/Hudson lines during the same time period, April 17 to May 14.Commuter Rail Branded Train Cars: RIT will own every advertising space inside 33 cars on the New Haven line and 33 cars on the Harlem/Hudson line from April 17 to May 14.Train Shed Liveboards: Capping off the RIT placements in Grand Central are 86 digital boards on train platforms.Terminal Liveboards: RIT will be featured on the 14 digital boards inside Grand Central Terminal. Photo: Courtesy of Grand Central Terminal When it comes to the world’s most majestic train stations, New York’s Grand Central Station almost always.Our advertisements will cover the walls, poles, turnstiles, and many other locations throughout Grand Central. Subway Station Domination: RIT will own the majority of advertising space inside the Grand Central subway station in May.Highlights from the New York City campaign: ![]() The winning architectural firm Reed & Stem based their designs on the fluid movement of people via ramps. In 1903, a competition was held for new station designs. New York City had continued to expand and grow, requiring a better solution to the city's evolving transportation needs. That’s why putting RIT students front and center in this ad campaign made sense.” By 1900, the Grand Central Depot was in need of an update. I hope that if I can help even one student connect with RIT and all that it can offer, a school that helped me, then it’s worth it. And those connections will serve them for many years. “I told the graduates to make connections. “I gave a commencement speech a few years ago at RIT,” said McChord. McChord said he hopes the campaign drives a connection between prospective students and the university. McChord wanted to raise awareness for RIT in New York City, one of the largest markets in the world. The New York City campaign, developed in partnership with Outfront Media, was funded by RIT Trustee Austin McChord ’09, founder of tech company Datto and current CEO of Casana. Grand Central is one of the busiest train stations in the world, with approximately 750,000. Its rich history is a story of immense wealth and great engineering. Explore an array of Grand Central Terminal, New York vacation rentals, including hotel suite vacation rentals, private villas & more bookable online. Opened to the public in 1913, this historic train terminal is a world-famous landmark in Midtown. We believe the ads are energetic, dynamic, and designed to be remembered by everyone who sees them.” Grand Central Terminal is the most extraordinary public space in New York City. In fact, you’ll have plenty of options to choose from with 10,686 hotels, vacation rentals, and other accommodation options in the area. Dylan Hotel NYC is another well-reviewed hotel and is just steps away. “We want to showcase RIT as a place where you can be uniquely you, whether as an artist, performer, investigator, explorer, academic, athlete, or advocate. Hyatt Grand Central New York is a 4-star hotel near Grand Central Terminal with good guest reviews. Atlanta San Francisco and Seattle, which includes advertisements on programmatic display networks, streaming TV and radio, and various social media platforms.Īccording to RIT Vice President of Marketing and Communications/Chief Marketing Officer John Trierweiler, the advertising campaign celebrates RIT's thriving students and alumni. The New York City placements expand on the current digital campaign in Boston Washington, D.C. The campaign started April 17 in the Grand Central train station and the Metro North rail cars and continues through May in the Grand Central subway station. An advertising campaign showcasing RIT’s creativity and innovation as a leading university will take over the Grand Central Train Station and even some Metro North rail cars traveling to Westchester County and Connecticut. We've got 2718 hotels to choose from within a mile of Grand Central Terminal.RIT is elevating its awareness efforts in New York City. Where Can I Stay near Grand Central Terminal? If you're looking for things to do in the area, you may want to check out Rockefeller Center and Empire State Building. It's in an artsy neighborhood that travelers enjoy for top attractions such as the great entertainment and museums. Grand Central Terminal is located in Manhattan.
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